Nescafé Azera
brandship, 2017

Brand activation for the newly launched Nescafé Azera in the German market. To introduce the new product into the stores and establish a prominence on the shelves, a POS campaign invites consumers to taste test the espresso-type coffee with a money-back garuantee. 

Broadcasted on package displays, wobblers, flyers, and shelve cards, customers can fill out the provided survey and rate their experience.
This project is part of a three-month internship conducted at brandship in Hamburg, Germany.

brandship GmbH

Nescafé Deutschland

Art direction:
Karsten Ambrosius
Regina Schütz

Martin Pohlmann

© 2018 Martin Pohlmann

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