Brand activation for the newly launched Nescafé Azera in the German market. To introduce the new product into the stores and establish a prominence on the shelves, a POS campaign invites consumers to taste test the espresso-type coffee with a money-back garuantee.
Broadcasted on package displays, wobblers, flyers, and shelve cards, customers can fill out the provided survey and rate their experience.
This project is part of a three-month internship conducted at brandship in Hamburg, Germany.
© 2018 Martin Pohlmann