Powerful Pint
Student project, 2017

Fictional identity for a German bar and brewery located in Nashville, Tennessee established in 1983. Coming from a long tradition of family-brewed beer, the establishment is characterized by a rugged and rustic ambience along with its authenticity and traditional German heritage.

To capture these characteristics, the identity borrows values from three core derivations: Heraldry, Fraktur, and history.
This project is part of the graphic design course instructed by Jeff Bleitz at Ringling College of Art + Design. 

Design:
Martin Pohlmann

Instructor:
Jeff Bleitz

Class:
GDES 239
Ringling College of Art + Design

Typeface:
FF Real


© 2018 Martin Pohlmann

General inquiries
martin@pohlmann.us