Student project, 2017
Fictional identity for a German bar and brewery located in Nashville, Tennessee established in 1983. Coming from a long tradition of family-brewed beer, the establishment is characterized by a rugged and rustic ambience along with its authenticity and traditional German heritage.
To capture these characteristics, the identity borrows values from three core derivations: Heraldry, Fraktur, and history.
This project is part of the graphic design course instructed by Jeff Bleitz at Ringling College of Art + Design.
Ringling College of Art + Design
© 2018 Martin Pohlmann